As our business grows, so does our business group growing pains.  We are finding it harder and harder to support all the people vying for our attention.  Our structure worked great for a long time.  Now it is time to change.   

Our product offering has the same challenges.  Originally, we were able to gain large adoption and market share based on solving a core market need.  But, by getting large adoption, we've shifted the market need.  Now the customer needs more.  We need to change the product structure to meet this need and to grow the product to the next level.  

Is there a central theme we can rally around?  I believe that central theme is "Delighting our Customers".  If that is the forefront of our conversations, then both product and structure will follow.